Twinkie's Miracle Comeback: The Untold, Inside Story of a $2 Billion Feast

http://www.forbes.com/sites/stevenbertoni/2015/04/15/twinkie-billion-dollar-comeback-hostess-metropoulos-apollo-jhawar/#3be3857c2562
Great read about the death, rebirth, death and re-rebirth of Twinkies. #business.