Meet Google Analytics 4

 https://towardsdatascience.com/meet-google-analytics-4-b7e27cdc5f0d

Yeah, there's a LOT that changed. 

 

UTM Parameters: A Complete Guide for Traffic Attribution

https://www.business2community.com/online-marketing/utm-parameters-a-complete-guide-for-traffic-attribution-02288456
Everyone knows the mechanics of UTM tags, this shows the various ways of organizing them. 

Analytics Mania

https://www.analyticsmania.com/
Some of the most detailed info on GA and GTM I've seen. 

SEO training to 10x your traffic from Google.

https://www.clickminded.com/
Kinda pricy, but solid information.

GA Performance Reporting Dashboard

http://analyticalmarketer.io/ga-performance-reporting-dashbaord/
I'm not exactly sure what this has over Google Studio, but OK. 

It’s Time to Ditch Google Analytics

https://medium.com/fast-company/its-time-to-ditch-google-analytics-189af52d30d2
If you're concerned about privacy, maybe these analytics platforms are better for you.

How Google Tracks Your Personal Information

https://medium.com/s/story/the-complete-unauthorized-checklist-of-how-google-tracks-you-3c3abc10781d
Some of this is positively scary.

Google search console optimizations made easy

https://pageoutil.com/
Turn Google Search console into actionable items. 

5 web analytics tools every business needs

http://infoworld.com/article/3180756/analytics/5-web-analytics-tools-every-business-needs.html
Hyperbole in the title. Every business doesn't need these 5 analytics tools, but they're useful to some. 

googleAnalyticsR: A new R package for the Analytics Reporting API V4

https://analytics.googleblog.com/2016/12/googleanalyticsr-new-r-package-for.html
Looks like with GA's v4 API with R and shiny you can build your own Google Analytics

How to Use Google UTMs to Analyze Your Social Traffic

http://www.socialmediaexaminer.com/how-to-use-google-utms-to-analyze-your-social-traffic/
Using UTMs to analyze traffic in Google Analytics

How to Analyze Your YouTube Marketing With Google Analytics

http://www.socialmediaexaminer.com/how-to-analyze-your-youtube-marketing-with-google-analytics/
Making YouTube and Google Analytics play well with each other.

Google Analytics Academy

https://analyticsacademy.withgoogle.com/course/1
#Googleanalytics training from Google itself has mutated over the years. Here's the latest iteration:

Here’s How Google’s New Analytics Tool Will Make Your Life Easier

https://medium.com/power-to-fly/marketers-heres-how-google-s-new-analytics-tool-will-make-your-life-easier-6d126483f22a#.lwrkm3s86

Changes coming to #googleanalytics to be more mobile-first. Also new Data Studio. Stay tuned. 

7 Google Analytics Features You Didn’t Know Existed

https://www.semrush.com/blog/7-google-analytics-features-you-didn-t-know-existed

I've been using #googleanalytics for a while and got my GA IQ, some of this was new to even me.