How to Sell Anything: Aristotle and the Ancient Art of Persuasion

https://betterhumans.coach.me/how-to-sell-anything-aristotle-and-the-ancient-art-of-persuasion-bc53c6c27ea6#.tyfkws4rk
Aristotle's formula is used on just about every squeeze page I know of. See also Thinking, Fast and Slow.