The Cautionary Tale of "No More Woof," a Crowdfunded Gadget to Read Your Dog's Thoughts

http://spectrum.ieee.org/the-human-os/biomedical/devices/cautionary-tale-of-no-more-woof-a-crowdfunded-gadget-to-read-your-dogs-thoughts
Crowdfunded gadget to read your dog's mind fails to deliver, but not for the reasons you think: